Cattleman’s Corner with Lance Cochrane

Join Nelseena with special guest Lance Cochran as they discuss improvements in the quality of the herd.

Welcome to the Cattlemen’s Corner. I’m Brian Hale, sitting in for the late Howard Hale,
as we continue his legacy of speaking with cattlemen and women from around the globe.

Cattlemen and cattlewomen like to have peace of mind knowing their calves will be born
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Here’s Nelseena with Lance Cochran.

I think that in the 10 years and I’ve been familiar with Blackwell and the Sale Barn is
the quality of cattle just keeps improving. It has. The drought in 2011-2012 we saw a
huge liquidation of herds in this area and when people, the producers who decided to
go back and get back in the business or to ramp up their herds to increase their herd
size, they didn’t just go and increase their herd size with any old bull or any old cow.
They did it right. They went and found really good genetics. A lot of northern genetics
have come south in the last 20-30 years. They were able to get a hold of some of that and
they increased their genetics, the profitability of the cattle, the efficiency and I think that’s
so important now watching every penny that is spent, watching the return on your dollar,
the return on your investment as those people in New York City to ROI’s, the return on your
investment. They ranchers now see the importance of that simply because of the cost of feed,
cost of diesel fuel for crying out loud, cost of diesel, the cost of everything.

That was Lance Cochran with our host, Nelseena Lehmann.

That’s going to do it for today’s program and remember there’s more content on the web including
longer interviews at cattlemanscorner.com.

Thanks again for listening and may God bless. I’m Brian Hale.