Record Breaking Sales

Had a chance to catch up with Isabel South Dakota Breeder, Bryce Lindskov on their recent sale.

You mind telling us how it went, Bryce?

“It was a record-breaking sale, like most of them have been good, but this one would of course be our top sale. We sold like 605 bulls, 28 states, 4 Canadian provinces, and I’d say it would be the number one averaging sale for Angus and Charolais in the nation, and then the Hereford’s would have been the top three.“

Yeah, and do they keep numbers on those things?

“Yeah, that’s a national record-breaking sale. Charolais, we’ve been at the top for 45 years. Angus was sure it would have been the first year we hit the top, and this year would be the second year in a row. I think everybody’s got their own program, their own customer-based and our goal is to keep our customer base and keep it growing.“

“Averages don’t mean a lot to me in the end, but if you can be at the top of two out of your three breeds in the nation, it makes you feel like you’re doing something right. My goal is to retain the customers and pick up new customers, and sometimes averages scare people, but there’s a lot of good bulls that could be bought from us and everybody’s price range. I always tell everybody the cheapest bull on my sale would be at the top of both sales across the country, so don’t feel like you can’t buy the cheapest one on our sale. That same bull would probably top a lot of sales.“

That takes quite an effort to put on a sale of that caliber, I imagine.

“There’s three of us brothers involved in. It takes everybody to do their part, and then the wife’s of course. My wife did all the clerking, and my sister-in-law did all the hospitality side as far as the food goes, and then my other sister-in-law was on the block doing the clerking up there. So I’d say we had 65 people all hands on deck on those two days trying to make it happen.“

Isabel South Dakota breeder, Bryce Lindskov.