Sponsorships on Panhandle Scanner

This article explains both Regular Annual Sponsorships as well as Exclusive Sponsorships with Panhandle Scanner properties owned and operated by Hale Multimedia, LLC.

What’s an Exclusive Sponsorship?

An exclusive sponsorship is a dynamic annual advertising contract that creates a partnership between your business and Hale Multimedia LLC, a company that has been successfully advertising for folks for 30 years.

The exclusivity promise is that Panhandle Scanner will not take on any other advertiser in your specific business category for the entire duration of your sponsorship.

Under the direction of Hale Multimedia, Panhandle Scanner has been offering exclusive sponsorships since 2020, and are experiencing a greater than 90% renewal rate year after year.

Note; as a website company of three decades, Hale Multimedia does have clients that could fall into your category, but those clients are not given this agreement. They are advertised in other ways on other platforms. For instance, our exclusive Real Estate sponsor is Simply Real Estate, but we do have other Real Estate clients already on the books. We will continue to advertise them, just not on Panhandle Scanner properties, only other Hale Multimedia platforms.

In other words, this type of agreement is a perfect way to position your business as the only one in your industry to receive unlimited exposure across the Panhandle Scanner’s seven multimedia platforms.

1. PanhandleScanner.com – 35+ Million views

A. WEBSITE HOME PAGE; Exclusive Sponsors are shown in a prominent rotation at the top of our home page with each of the logos clickable to the sponsors’ website or social media page of their choice.

Header with search bar labeled 'PANHANDLE SEARCH' above a row of various business logos and icons.

B. SPONSORS PAGE; Exclusive Sponsors as well as Regular Annual Sponsors are featured on our sponsors page with their official full-color logo that clicks directly to their website or selected social media page. These conversions are tracked and available anytime to help understand where your traffic is coming from.

C. FOOTERS; Exclusive Sponsors are featured on footers that appear on our website with our contact information.

Overview of Panhandle Scanner, a breaking news service managed by Hale Multimedia, featuring contact information, and logos of exclusive sponsors.

D. SEARCH ENGINE; Panhandle Search is a free local search engine where sponsors are given upgraded listings.

Screenshot of a website displaying a search for welding businesses, featuring a list of company names, visitor counts, and an advertisement for Scanner FM Radio.

2. DiggingDeeper.net – Official News Page

A. NEWS HOME PAGE; Exclusive Sponsors are featured on our News Home Page with their official full-color logo that clicks directly to their website or selected social media page. These conversions are tracked and available anytime to help understand where your traffic is coming from.

News article preview about a homicide suspect killed in a shootout with Nebraska State Patrol.

B. ARTICLE PAGES; Exclusive Sponsors are featured on individual articles with their official full-color logo that clicks directly to their website or selected social media page. These conversions are tracked and available anytime to help understand where your traffic is coming from.

C. PRIMARY NEWS CATEGORY HEADERS; Exclusive Sponsor logos are featured on the headers of our primary categories; Police & Crime, Fire & Rescue, Severe Weather, Missing Persons, and Safety Alerts.

Graphic promoting job openings with the text 'LOOK WHO'S HIRING!' featuring logos from CS Precision Manufacturing, RYC Trucking and Crane, and Hampton Inn & Suites.

3. Social Media; Facebook, Instagram, Threads, X, TikTok

Our Facebook presence has reached 70% saturation for the Panhandle of Nebraska.

According to recent Census Bureau estimates, there are approximately 75,000 people residing in the panhandle’s eleven counties; Scotts Bluff, Banner, Kimball, Cheyenne, Deuel, Garden, Morrill, Box Butte, Sheridan, Dawes, and Sioux.

Facebook estimates that there are 50,000 people on their platform in this geographical region.

Our page currently has approximately 35,000 people residing in panhandle towns.

That calculates to a 70% coverage ratio with our daily reach just under 100,000 different people, viewing our page on the average of 300,000 times per day.

According to Facebook, our average post is read 30,000 times. That takes into account the lesser popular posts, like non-emergency notices, national days, and scanner traffic, yet still averages 30,000 reach. The breaking news posts and more interesting stories typically generate anywhere from 50,000-100,000+ views, with our record being 2.2 million on a single post. (Snowstorm in July)

A. FACEBOOK HEADERS; Exclusive Sponsors are rotated on our Facebook headers seven days a week, backed by the best photos submitted by our followers.

A colorful hot air balloon against a sunset sky, featuring logos of various sponsors including RXC, Custom Made Fencing, and Hampton Inn & Suites.

B. NATIONAL DAYS; Both Regular Annual and Exclusive Sponsors are featured on our National Day tributes.

C. PUBLIC RECORD; Exclusive Sponsors are tagged with logos displayed on our popular Daily Public Record post.

Public record announcement for Thursday, October 29, 2026, featuring logos of local businesses and services.

D. #Tags: Panhandle Scanner recognizes our sponsors on Facebook by tagging them in posts that are potentially pertinent to their business. For instance, if Ron’s Towing, Beeline, or Bumper to Bumper go out on a tow and we hear it over scanner traffic, there is a good chance they will be mentioned and tagged in the post. Another example would be tagging Kendell Henderson Agency, Inc on a weather post about a pending hailstorm, with a reminder to have your insurance up to date. A third example might be tagging Valley Roofing and Restoration on our post featuring tips on how to handle things after a storm hits.

E. SHARING: Panhandle Scanner is constantly scanning the horizon for important news from our sponsors. When we notice something that we feel is important enough to share for our clients, we’ll typically say something supportive and share their post to our Facebook feed. If it is extremely important and timely, we may even create an original post of our own based on their message to really boost it.

F. OTHER SOCIAL MEDIA: Panhandle Scanner can also be found on Instagram, Threads, Twitter/X, and TikTok. Each of our supplemental social media accounts has a different purpose. For our sponsors, they know that they could end up getting mentioned on any of them. We are constantly looking for ways to mention our sponsors, so that regardless of what social media someone is on, they will see our sponsors mentioned in a positive way. This internet-wide presence through multiple social media helps build their brand more consistently.

4. On-The-Radio; Locally and in Eight States

A. LOCALLY: Exclusive Sponsor R&C Welding is mentioned on our Newscast every M-F at 7:25 a.m. on KCMI 97.1 FM in Scottsbluff and on their repeaters in the panhandle. Other Annual and Exclusive Sponsors are also periodically mentioned on the morning news.

B. HALE BROADCASTING NETWORK: Brian Hale produces the Harvest USA Report, The Cattleman’s Corner, and The Horseman’s Corner radio programs each weekday for 22 radio stations in eight states; Nebraska, Colorado, Montana, North Dakota, South Dakota, Kansas, New Mexico, and Texas. We will occasionally mention our exclusive sponsors on the radio. There are regular sponsorship opportunities available at a premium, but with a discount for annual or exclusive sponsors. Contact Brian Hale.

C. SCANNER FM: Panhandle Scanner has had it’s own streaming radio station setup through Live365 since 2018. Labeled THE UNCENSORED ALTERNATIVE, Scanner FM Radio at http://www.scannerfm.net plays today’s best and yesterday’s classics, along with breaking news, weather, sports and more. Tune in anytime to hear our Exclusive Sponsors and their various messages throughout the day. Online 24/7 365 – ScannerFM!

5. Podcast Network; Locally-Focused, Highly Targeted

First, What is Podcasting?

We define podcasting as radio on-demand. On-Demand means you can pull it up when you are ready to listen to it, rather than like traditional radio. Podcasts can also be paused, rewound, and even stored on your own device as a permanent digital file.

Over half of the U.S. population aged 12 and older (roughly 129.9 million listeners) listen to podcasts monthly, according to Search Engine Land.

Podcasting is the best of both worlds (Radio + Internet).

Radio reaches millions of listeners on the airwaves, but when the radio program is over, you can’t just easily rewind. Generally, radio is here today, gone tomorrow. With the invention of podcasting, those programs can be preserved.

The greatest thing about local radio is that it is local and the greatest thing about podcasting is the global reach. So we figured out a way to give you the best of BOTH worlds, local and global!

A. LOCAL INTEREST / LOCAL REACH: Our podcasts provide content pertinent to local listeners by design. We talk about things that are interesting to people in Western Nebraska and Eastern Wyoming. We then feature our Annual and Exclusive Sponsors within the program in order to maximize the local effectiveness of the program and the advertising. Everything stays pertinent to those listening. Also, the analytics show that podcast listeners are very loyal to advertisers they hear on a program they follow.

B. GLOBAL INTEREST / LOCAL REACH: We are able to get our sponsors local exposure in two distinct ways; 1) by producing baked in promotional announcements voiced by us (or company prepared ads) inside our own podcasts, and/or 2) by purchasing space inside other national podcasts of local interest. The TARGETING is the magic here. We can target local listeners to get local ads inside a national podcast we do not own or produce.

Top podcast statistics for 2026: The headline numbers

These are the most important podcasting statistics to know this year. You can use these figures to quickly understand the industry’s current size and trajectory.

167 million: The number of Americans who consumed a podcast in the last month. – Edison
3.8 million: The number of registered podcasts worldwide. – Listen Notes
$2.9 billion: U.S. podcast advertising revenue in 2025, increasing by 17.6% year over year. – IAB/PwC
41%: The percentage of adults who spend at least 1 hour per week listening to podcasts across 49 global markets. – YouGov
57%: The percentage of U.S. adults who have consumed podcasts in both audio and video formats. – Edison
34 minutes: The average length of a podcast episode created on Riverside. – Riverside

Infographic displaying top podcast statistics for 2026, including numbers of consumers, registered podcasts, advertising revenue, and average episode length.

6. Video Streaming; YouTube and Rumble

7. The Sunday Scanner; Printable Weekly Newspaper Format

The Sunday Scanner (also called The Sunday Scanner News) is a weekly, printable digital newspaper produced by Panhandle Scanner that recaps local emergency scanner traffic, police, fire, weather, and community news across the Nebraska Panhandle and surrounding areas.

Format: It is published weekly (released by Sunday mornings) as a multi-page printable PDF and online flipbook.
Content: It highlights top local stories gathered from real-time police and emergency scanner monitoring—such as vehicle accidents, arrests, missing persons, weather alerts, and regional municipal updates (like local ballot measures or airport projects).
Access: You can view or subscribe to issues for free directly through the Panhandle Scanner Website or via their Panhandle Scanner Facebook Page, simply email sbcoscanner@gmail.com and request free access.

Current issue of The Sunday Scanner for the week of October 25 - 31, 2026, featuring news and views from Nebraska, including stories on local events and community issues.

A.I. programs believe this exposure is worth tens of thousands of dollars. Now you can get the Exclusive Tag on All Seven Platforms above for only $2250 annually!

Once a category is taken, NO OTHER advertiser, big or small, can get in at all! This is huge for those in business who realize the value of this Exclusive Tag.

Secure a Regular Annual Sponsorship for just $75 per month, or $750 / year prepaid.

Discover more from Hale Multimedia LLC

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Tuesday Nov 3 2026 - Scanner News - Panhandle Scanner News

On Monday, just afternoon, a haystack fire was reported just north of Highway 30 between Bushnell and Kimball. Find a photo from the Bushnell Fire Department there on our Facebook page. Whiteout conditions existed overnight near Kimball and Harrisburg, Nebraska on Highway 71. Road conditions are showing the surface partially covered with snow, and this activity will linger into the morning hours with parts of the northern panhandle receiving 2-7 inches of snow, with the southernmost tier to receive 1-5 inches. Watch out for ice, and use Star 55 if you need the Nebraska State Patrol. The Ogallala Sioux Tribe has put out an alert for a missing person. Dixie Two Bulls was last seen when she was released from jail on September 14, 2026, wearing a black sweater, black leggings, and black shoes. If you know anything about Dixie Two Bulls, please contact Pine Ridge Safety or find that post on our Facebook page at Panhandle Scanner. Panhandle Scanner is well known for helping new businesses get exposure in the community. Be sure to visit our page at Panhandle Scanner on Facebook on Saturdays for Scanner Saturdays, where we highlight local businesses around the Panhandle of Nebraska. Nominate your favorites every week for our quarterly Local Favorite Small Business Contest. Another new business you'll see us promoting is Panhandle Slot Rentals. These are unique Japanese gaming systems for entertainment only. No gambling, just a lot of fun. You'll hear more from Panhandle Slot Rentals on Panhandle Scanner. That's going to do it for today's Scanner News. If you like our news, please let our sponsors know you appreciate them supporting the work we do here. ~ Brian

Death Investigation Underway near Riverside Zoo - SCANNER TRAFFIC

Dispatch audio follows officers on the west side of the Riverside Zoo by the ponds after a reported 10-65 (probable death), with units coordinating response and requesting blood and scene safety updates. Blood was canceled and an investigation is underway. Read our full article including the Press Release and more photos at https://www.diggingdeeper.net/10/29/2026/death-investigation-underway-at-riverside-zoo A clarification in the recording explains the Nebraska 10-code difference between 1056 and 1065, and the incident is ultimately canceled with no patients; condolences are offered to those affected. https://wiki.radioreference.com/index.php/Nebraska_State_Patrol_(NE)

Don't Fear Be Certain (Certainty in Times of Uncertainty) Day 5 - Elevate Your Day with Andi and Brian Hale

From Certainty In Times of Uncertainty by Dave Villa There is a fire within all of us that is waiting to be ignited. A fire that grows and can spread to those around you if you continue to feed it’s flames. This fire is stronger than the uncertainty that you may be feeling. It has the power to overcome the negativity that may be surrounding you right now. That fire, that passion, that inner strength was instilled in you by God himself. A passion to do what you were made to do, whatever that may be. An inner strength to persevere and come out on top regardless of your opposition. “fear not, for I am with you; be not dismayed, for I am your God; I will strengthen you, I will help you, I will uphold you with my righteous right hand.” Isaiah 41:10 ESV I might be uncertain about what tomorrow will bring, but I’m certain that I need to make things happen today. I may be uncertain about how I’m going to reach my goals, but I’m certain on what my goals are. I’m uncertain on HOW I will be successful, but I am CERTAIN that I will be successful. I’m sure of it. My mind has been made up. My God has provided me with the tools necessary to see my dreams come to fruition. He has watched over me since my creation and His will prevails every time. “For I know the plans I have for you, declares the Lord, plans for welfare and not for evil, to give you a future and a hope.” Jeremiah 29:11 ESV I’m not sure how I will make it out. But I’m sure. I don’t know when I will accomplish my goals, but I know that they will be accomplished. I am certain of it. Whatever you’re going through is no match for the Lord. Whatever pain, fear, frustration, stress, anxiety, or uncertainty is made CERTAIN through Jesus Christ. In times of uncertainty, don’t be afraid. Be certain.

Failure is Not Final (Certainty in Times of Uncertainty) Day 4 - Elevate Your Day with Andi and Brian Hale

From Certainty In Times of Uncertainty by Dave Villa Things don’t always go according to our plans, but they will always adhere to the plans of the Lord. Life, however, is not lived without any bumps in the road. Failure is not found within these bumps, it is found when we allow these bumps to stop us in our tracks. Don’t become so discouraged in the delays that you give up on the pursuit of your purpose. We cannot control what happens to us, we can only control our response to it. Pastor Charles R. Swindoll once said that life is ten percent what happens to you and ninety percent how you react to it. Your mindset is a powerful thing. I believe that people who are successful aren’t successful because they are more talented or even more skilled. Successful people are successful because they have a mindset for success even during failure. “This God—his way is perfect; the word of the Lord proves true; he is a shield for all those who take refuge in him.” Psalm 18:30 ESV We must trust the process, even when the journey gets rocky. God is developing you for the plan that He has created for you to live out. God puts us through what I call “stretching seasons” to prepare us mentally for the destination that we are heading towards. “ Let us know; let us press on to know the Lord; his going out is sure as the dawn; he will come to us as the showers, as the spring rains that water the earth.”” Hosea 6:3 ESV Having certainty in times of uncertainty does not mean turning a blind eye to what’s going on around you. It doesn’t mean that you won’t have feelings of fear, we’re only human. It means that we, as followers of Christ, choose to have faith among the fear and negativity that may surround us. It means that even with fear in our minds, we know that the Lord will provide us with whatever we need to carry on. In times of uncertainty, your Bible is certain. God is sure. Jesus has made his mind up. You see, we may live in a limited world but we serve a limitless God.

Fear of the Future (Certainty in Times of Uncertainty) Day 3 - Elevate Your Day with Andi and Brian Hale

From Certainty In Times of Uncertainty by Dave Villa We cannot always be certain of what is going to happen. There is no telling what the future will bring to anyone. We can make educated guesses. We can make assumptions. We can try to notice patterns and figure it out, but no one knows what tomorrow will bring. All we have is today. And today is enough. “casting all your anxieties on him, because he cares for you. ” 1 Peter 5:7 ESV You have survived every bad day so far. Every circumstance and setback. You are undefeated. You’ve seen seemingly insurmountable situations before, and you have faced terrifying opponents who seemed to have the advantage, and yet you have come out the victor. In times of uncertainty, we choose to be certain. We have certainty not in our circumstances and situations but in our God, who provides for and protects us. Certainty – Firm conviction that something is the case. The quality of being reliably true. A fact that is definitely true or an event that is definitely going to take place. Uncertainty – The state of being uncertain. Something that is uncertain or that causes one to feel uncertain. Uncertainty says, “I don’t know what my future holds.” Certainty says, “I know who holds my future!” To be without Christ is to be without peace. To be uncertain. Every person has a conscience within them, which must be satisfied before they can truly be happy. There is only one thing that can give peace to the conscience, and that is being in the right relationship with God. Fight for what matters most to you. Fight for your faith. Fight for your family. Fight for your life. Don’t allow negativity and uncertainty to take up room in your mind. God is STILL in the blessing business. “God is our refuge and strength, a very present help in trouble.” Psalm 46:1 ESV It’s time that we evict uncertainty and make way for certainty. Negativity has overstayed it’s welcome and positivity is moving back in! We need to introduce an uncertain world to a certain Jesus.

Fact or Fiction (Certainty in Times of Uncertainty) Day 2 - Elevate Your Day with Andi and Brian Hale

From Certainty In Times of Uncertainty by Dave Villa In the digital age, information is provided to us faster than ever. You can Google anything you’d like, and you could read about that topic for weeks. With the click of your mouse, or the tap of your finger, you can learn all that you need to know about anything. While this should be a positive aspect of the time we live in, it isn’t always. With an abundance of information comes an abundance of misinformation. News that has been so sensationalized that we can no longer tell what’s real and what isn’t. The line between fact and opinion has been blurred by journalists and news stations who aren’t seeking the truth like you and I. They’re seeking ratings. When people are fearful, they will turn on the news. They want to either be comforted or informed on that which they are afraid of. Yet, too often do we take the word of man for fact. We read and listen and assume that whatever has been written or told to us is real, never thinking that the sources we are checking may also be misinformed. “Peace I leave with you; my peace I give to you. Not as the world gives do I give to you. Let not your hearts be troubled, neither let them be afraid. ” John 14:27 ESV The only TRUTH that we know is that Jesus Christ died for our sins. The only truth that we know has been fact-checked, cited, and sourced, is that God will be there for the start and the finish. For the open and the close. He is the author and the editor, and his word is final. There is nothing to sensationalize. There is no truth which God has not yet uncovered. I’m not telling you to stop reading the news. To stop trusting those around you. What I am telling you is that regardless of what has been written, regardless of what has been reported, God already knows. God’s plans for you do not change because of the actions of men. God’s plans are unwavering, and not contingent on what is going on around us. “When the cares of my heart are many, your consolations cheer my soul.” Psalm 94:19 ESV In times of uncertainty, God is certain. While our plans may fall through and change, the plan that the Lord has in store for us will be carried out.

The Plague of Negativity (Certainty in Times of Uncertainty) Day 1 - Elevate Your Day with Andi and Brian Hale

From Certainly in Times of Uncertainty by Dave Villa Every day, people all over the world turn their tv on and watch the news. Global events are discussed on nearly every channel. Negativity is all over the internet. Magazines and Newspapers, while not as popular as they once were, are still found in abundance. And the fear and negativity is still found in abundance, as well. You can’t avoid it. It’s in our faces 24/7. Negativity is a plague. But what do we do? We turn up the volume. We click on the link. We flip to the next page. And we allow this negativity to permeate our minds. We worry about whatever ongoing war there is, whatever new disease is being spread, whatever the stock markets are doing. Why do we do this? What is our fascination with this type of information? We are fearful. It is no secret that there is a large amount of darkness in this world, ready to pull those willing to listen under its grasp. But there is also a lot of light. And, where there is light, darkness cannot prevail. “fear not, for I am with you; be not dismayed, for I am your God; I will strengthen you, I will help you, I will uphold you with my righteous right hand.” Isaiah 41:10 ESV The light that has always shined on me in my darkest times has been the word of God. Because regardless of what situation you find yourself in, the Bible will walk you through the steps in order to get through it. Financial crisis, issues in your marriage or relationship, problems at work, at school, global catastrophes, they pale in comparison to the Lord, and to eternity. Your Bible is your source of never-ending light. Even in the darkest of rooms, when a lamp is turned on, the light drives that darkness away. Even in the face of adversity, amidst tragedies and uncertainties, the light that the Lord shines on us still triumphs. There is nothing greater. There is nothing brighter. “When I am afraid, I put my trust in you.” Psalm 56:3 ESV Amidst darkness, I choose to reach out towards the light. To allow it to shine on my spirit and to lead the way to better days.

Dog Bite in Scottsbluff - SCANNER TRAFFIC

"loose dogs with blood on their faces" (SCOTTSBLUFF, Neb.) -- Emergency responders are dispatched to 10th Avenue for a 53-year-old female who was reportedly unconscious but found to be conscious, with officers, dispatch and ems coordinating transport to the ER. Nearby, loose dogs with blood on their faces prompted requests for animal control and law enforcement; the scene is later cleared. This audio is an exclusive from the Scanner Traffic Archives.