A Quick History
The Scotts Bluff County Scanner went online originally over a decade ago when a local citizen asked Brian Hale at Hale Multimedia if it was possible to ‘rebroadcast’ the police scanner feed off his radio onto the internet for anyone to listen to for free.
After some research and some scanner and computer programming, they found a way to do it through a company called Broadcastify.
After securing the proper hardware, software, and licensing, the scanner began streaming in September of 2009, followed immediately by a Facebook page that grew to 3600 followers in the first two years.
Between 2009-2021, Brian was able to enlist the help of several volunteer admins. Some were really good, and some caused much trouble, but that is to be expected from a volunteer crew.
After a mysterious disappearance of our page in August 2018 (7.9k followers) we started over and built it back up to the original following in two years, then saw steady growth of around 3k per year since.
However, after seeing a decline in popularity and participation in 2020-2021, Brian and Andi determined it was time to devote more of a full-time effort to the cause, taking over management in 2022.
Brian and Andi Hale own and manage Hale Multimedia, Hale Broadcasting, and Digging Deeper Media and are the founders / owners of the scanner project. Hale Multimedia has been developing websites since 1998 with over 1,000 satisfied clients in 30 states.
A Few 2023 Highlights
- Full Time Management; Brian and Andi Hale have always been involved, but took over the full-time management of the SBCO Scanner in October of 2022, monitoring situations 24/7, researching, writing articles, posting, spending 30+ hours a week on the project.
- Full-time Volunteer Scanner Engineer Robert Chrysafis joined our team lending a much needed professional element to providing our signal to the public without interruption for any reason other than a power outage or equipment failure.
- All previous records were broken in every category in 2023; reach, impressions, engagement, and growth of nearly 5,000 new followers in a single year, despite the scanner feed being encrypted by all local police and fire departments.
- 1 Million People Reached; hard to imagine since we set out to reach 70,000 when we started. (SH reported daily reach in their prime)
- Partnership with Nebraska Panhandle Weather Alerts and Road Conditions; one of the best business decision we made this year was to get to know and work closely with David Park Jr. Never judge a book by its cover. He will eat you alive, lol.
- Small Business Saturdays; One of our most successful weekend ideas ever. This idea has helped hundreds of small businesses reach a large audience of really friendly people. 😀 Our 4 Quarterly Winners and Annual Champ are featured throughout.
- Multiple Missing / Runaways Found; Our passion is to help others, and our training is in the area of youth ministry, so we work hard to bring these kids back safely.
- Name Change; with thousands of followers and engagements all over the panhandle, we opted for a name change to better reflect the territory we cover.
- New Website; with a new brand, comes a new website, and Hale Multimedia is always ready to help! http://www.panhandlescanner.com
- New and Returning Sponsors; Not only are we picking up incredible new sponsors (The Detailing Company, Western Sleep Medicine), but we are also very happy to have major renewals from R&C Welding, AST, Stagecoach Stop, Kendell Henderson, Midwest Auto & Hampton Inn & Suites.
Most Read Stories of 2023
The hostage standoff was the single most read incident with the other four categories that included multiple stories. The number represents the number of times the posts were viewed, according to Meta.
2. Weather & Road Closures 301k+
3. Missing Persons Updates 262k+
4. Funny Road Signs 224k+
5. Multiple Summer MVA’s 192k+
The following is a list of the top three most visited stories (posts) from each quarter.
1st Quarter
NSP Delivers Door Dash 88k
Missing Persons Updates 77k
Late Season Road Closures 56k
2nd Quarter
Tornado Damage 142k
Funny Road Signs 104k
Missing Persons Updates 85k
3rd Quarter
Hostage Standoff 369k
Multiple Summer MVA’s 192k
Missing Persons Updates 51k
4th Quarter
Weather & Road Closures 103k
Funny Road Signs 94k
Missing Persons Updates 49k
Other Stories over 25k
Thank you to everyone who follows the scanner and keeps it a positive community who is dealing with mostly negative news. We appreciate your support of the truth.
Contact Brian Hale sbcoscanner@gmail.com with any questions or concerns.
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